A brand is more than the visual identity of an organization. It is our staff, our teachers, our students, our parents. It is the work we do in and with the community. It is the stories we tell about our successes and how we address our challenges. It is every interaction with everyone and everything related to the district. No single person can build up a brand on their own, but every single person can contribute.

The documents that make up the Brand Identity Toolkit will be most useful for members of the Strategic Communications Team. All employees are welcome and encouraged to review the Digital Graphic Elements section to download the best version of the district logo, colors, theme icons and email signature.