• Based on feedback received from many of you in conversations over the last semester, I'm excited to share with you a new professional learning opportunity that the Strategic Communications team will offer begin this spring. Each session will cover a different communication-related topic that you've told us you want to know more about. Sessions will focus on actionable strategies to help you fill your communications toolbox and will support our district's strategic plan work to engage families and community and communicate to build trust.  

     

    Each session will be held at AMAC in room 503. Sign up for each session on My Learning Plan. These sessions are open to any member of your team you feel could benefit from the learning opportunity

     

    If there are other toolbox-building sessions you would like to see us offer, please let me know. Many thanks for all you do to educate and support our students, and impact Wichita’s legacy for generations to come!

     


     

    Feb. 26, 2-3pm - We All Represent The District's Brand

    March 5, 2-3pm - Crisis Communications: To ParentLink or Not to ParentLink

    April 1, 2-3pm - Relationships Matter: Volunteers, Partners and Schools 

    April 8, 9-10am - Digital Citizenship and How to Use Social Media to Tell Your Story 

     


     

    We All Represent The District's Brand

    AUDIENCE: Central office leaders (departments, programs) - others are welcome! 

    Suzy Finn, Marketing and Strategic Partnership Supervisor
    Kayla Pennick, Graphic Design and Marketing Specialist

    Wednesday, February 26, 2020 2-3  p.m. - AMAC 503 (SIGN UP NOW)

    In this session, we will review the basics of branding and marketing and how those apply to the public school setting. We will share our brand guidelines that align with the strategic plan, easy color and icon use take-aways, and instructions on how and when to use the district’s templates. 

     

     

    Crisis Communications: To ParentLink or Not to ParentLink

    AUDIENCE: Building leaders (principals, assistant principals, other Parentlink "school administrators" who can create and send messages), central office leaders who serve students directly

    Susan Arensman, News and Media Relations Manager

    Thursday, March 5, 20202-3 p.m. - AMAC 503 (SIGN UP NOW)

    Oh no! I need to notify parents and the person in the office who knows ParentLink is gone! What do I do? Wait...does this incident need a ParentLink after all? How do I know?  In this session, Susan Arensman will give tips on communicating in a crisis and how to decide when communication is needed. She will give a tutorial on how to use ParentLink and how to use the app when you are away from your computer, tips to help you frame your message for parents and media, and provide templates for the most common ParentLink messages that you can use in the future.

    Topics to be covered in this session:

    • Communicating in a crisis
    • How to decide when communication is needed
    • Tutorial on how to use ParentLink and how to use the app when you are away from your computer
    • Tips to help you frame your message for parents and media
    • Templates for the most common ParentLink messages

      

    Relationships Matter: Volunteers, Partners and Schools 

    Suzy Finn, Marketing and Strategic Partnership Supervisor
    Chelsea Moeder, Administrative Assistant for Strategic Communications

    AUDIENCE: Building leaders, volunteer coordinators, family engagement coordinators, central office leaders 

    Wednesday, April 1, 20202-3 p.m. - AMAC 503 (SIGN UP NOW)

    In this session, Suzy Finn and Chelsea Moeder will review the district’s policies related to volunteers, partners and tutors. We’ll share the newly developed Guidelines for School-Community Relationships, the easy online volunteer application (which allows a comprehensive background check to quickly be performed on any interested volunteer), and tools that all schools can use to further develop partnerships that range from one-time donors to ongoing strategic relationships aligned to the school and district goals.

     

    Digital Citizenship and How to Use Social Media to Tell Your Story 

    Susan Arensman, News and Media Relations Manager
    Maria Loving, Social Media and Web Communications Specialist

    AUDIENCE: Building leaders, central office leaders, other staff responsible for school or central office program outreach

    Wednesday, April 8, 2020 – 9-10 a.m.  - AMAC 503 (SIGN UP NOW)

    This session will explain how to start a social media presence for your school or department including how to set up a Facebook, Twitter or Instagram account, an overview of the district’s social media guidelines and examples of best practices. If your school or department already has an account, we’ll share some ideas for content on various social media sites. We’ll also discuss how the Wichita Public Schools is engaging with our internal and external audiences using social media and the district’s website to share the great things happening in the Wichita Public Schools.