Marketing

Pathway Information

  • Marketing is designed to prepare learners for careers and/or continuing education opportunities in planning, managing and performing marketing activities to reach organizational objectives. Students will learn skills in planning, managing, and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research.

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    Sequence of Courses

    Pathway Course ID Course Title Level Credit
    Marketing 6720 Business Essentials Level 1: Introductory 0.5
    Marketing 6888, 6889 Youth Entrepreneurs of KS (Not at Metros) Level 2: Technical *1.0
    Marketing 6013, 6014 Accounting (Not at Metro-Blvd) Level 2: Technical 1
    Marketing 6611, 6612 Principles of Marketing Level 2: Technical 1
    Marketing 6801 Sports and Entertainment Marketing Level 2: Technical 0.5
    Marketing 6705 Business Communications Level 2: Technical 0.5
    Marketing 6706 Business Management Level 2: Technical 0.5
    Marketing 6719 Business Economics (Metro-Meridian Only) Level 2: Technical 0.5
    Marketing 6906 Entrepreneurship (Metros Only) Level 2: Technical 0.5
    Marketing 6629, 6630 Marketing Applications Level 3: Application 1

    * Only 0.5 credit of this class counts toward the 2.0 credits required for Concentrator status.

     

    Courses offered may vary between schools.  To be considered a CTE Completer in the pathway, students must complete 3.0 credits within the course sequence, achieve 80% or greater competency on the course standards or industry proficiency exam, and graduate high school in four years.  At least 2.0 of the required 3.0 required credits must be a combination of technical and application level courses.

     

Career Opportunities

    • Account Executive

    • Advertising Manager

    • Marketing Associate

    • Interactive Media Specialist

    • Public Relations Manager

    • Chief Executive Officer

    • Proprietor

    • Director of Marketing

    • Marketing Associate

    • Director of Public Relations

    • Director of Market Development

    • Research Associate

    • Customer Satisfaction Manager

    • Forecasting Manager