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New East High retail and coffee shop provides hands-on experience for CTE students

New East High retail and coffee shop provides hands-on experience for CTE students

DECA students will run The Landing coffee and retail shop at East High School East High School has opened a new retail and coffee shop enabling students from several career and technical pathways to gain hands-on experience in their area of interest.

The Landing will serve coffee drinks, beverages and pastries as well as sell East High-branded apparel and gift items before school and during lunch. The new concept replaces the school’s library coffee bar and The Ace Place retail store.

“I’m very excited for the opening of The Landing,” said Sara Richardson, principal of East High. “It’s been well over a year’s worth of combined work by several of our CTE pathways. We wanted this to be a retail shop as well as a place where students can hang out before school and during lunch time.”

To make the project a reality, students from several CTE pathways worked together including:

  • Marketing Applications students who will be responsible for the day-to-day operation of the store. They will also help with product decisions, ensuring staffing needs are met, and creating promotional materials.
  • Principles of Marketing students worked last year on store layout and design, store fixtures, and branding. This year’s group assisted with recipe research and development.
  • Carpentry students built the store’s divider wall, hung the slat wall, and installed the baseboard throughout.
  • DECA members (mostly all business or marketing students) will staff the store.
  • Digital Media pathway students in journalism and A/V have provided digital promotion of the new store.
  • Business and graphic design students created logos for the shop and apparel and Marketing students made T-shirts which will be sold at the store.


Proceeds from the store benefit the school’s DECA club to help them purchase competition materials and offset the cost to students participating in out of town competitions.

Shanna Zimmerman, East High Business Department chair and DECA sponsor who oversaw the project, is excited that students will have the opportunity to make an impact with the store.

“The goal is to give our students real-world experiences,” said Zimmerman. “With the opening of The Landing our students will have a great opportunity to run an actual business.”